by NYCNewbie Wed Feb 06, 2013 3:47 pm
I think the problem is the marketing campaign is kind of- well- cheesy.
It goes on and on and on with "free" stuff that you "get" when you sign up- which, yes, is always part of a sales pitch, but still, I just don't think it's very becoming. It's too much, it's overdone, it's not sleek enough (imo)- information overload. Testimonial after testimonial- it's all a bit much. Also, $50 a month is insane- maybe $50 first month, and $10 a month thereafter ("for the price of two high-end coffees ant Starbuck's you'll receive...").
I dunno- I just think he could have done it better. Less is more.
Btw- I'm a huge fan of Matt's and love his stuff-- I just don't particularly care for the hard sell is all. And to those who say he ought to be an Adams or a Koga in order to have credibility, I say nonsense. My God- the guy's an Olympic Judoka- among the top .01% of all Judo players on earth; that's enough for me.
In fact, he has a kind of guy-next-door attitude that makes him a great teacher. He is super down-to-earth in his videos and seems really accessible. His Beyond Grappling concept is cool- nice logo, good name, etc.- but now with this "University" stuff I fear he's spreading himself too thin (too much, too soon) and subsequently diluting his brand. He should dial it back. Then again, maybe the Rhadi-type stuff works; again, I personally just don't particularly care for it. I get a very similar type of pitch from an Airline-upgrade website ("I'll tell you the secrets of flying Business Class for pennies on the dollar")- it's the exact same kind of marketing- reams of what you'll "get," tons of testimonials- the thing scrolls and scrolls and scrolls. As of now I've never signed up for it...
Anyway, I hope he takes our criticism(s) as constructive. He is well-liked and his efforts are definitely appreciated. I wish him the best- and I think he can succeed if he just rethinks his approach a bit.
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. I think Adams is an excellent communicator, not all champions are.
(Pardon the language).
